Thickening and Stabilizing effect. Also helps us to stabilize the pigments from flocculation. The thickening efficiency, i.e. the ability to build up viscosity, is dependent on the degree of  polymerization and thus the high viscosity grades have the highest thickening  efficiency. The medium viscosity grades give a balanced low and high shear viscosity. The low viscosity grades are the most  efficient for improving the high shear viscosity.

Like all other cellulose ethers, has good water retention properties. Helps to retain the water within the paint film and also to delay it from penetrating into the substrate or evaporating. This gives an increased open time.

Used in textured paint, chemical plaster, flat paint, satin paint, and semi-gloss paint.